clarity. confidence. consistency.
Brand architecture helps your brand stay organized internally. It's a road map for brand identity, development and design, and increases flexibility for product or service expansion in the future.
It's about having a strong, deliberate and lasting framework that resonates. It’s a collection of efforts, documents, guides and statements that help you “stay in character” whenever you represent your brand in any media. Good architecture attracts and connects with people in a way that moves them emotionally. It requires thought, planning, and imagination.
Your brand heart, your values, are at the center of that structure. You can’t create a brand message unless you have a clear idea of how you want to be seen by your customers, and know the exact message that you want to send across. Supporting evidence shows 64% of consumers say the primary reason they connect with a brand is shared values. In fact, consistent presentation of a brand has seen to increase revenue by 33% (Lucidpress, 2019).
Branding is the foundation of your marketing identity. Your brand’s core values are the essence of what makes your brand unique, superior, special, differentiated, valuable, and successful.
brand Messaging is the way you talk about your brand. It’s important you make clear to your audience what they can expect from you. If you speak with ambiguity about your offerings, people are not compelled to listen or take action. s.h.e. CONSULTING helps you transform that ambiguity into clarity, confidence and consistency to attract your ideal clients.
Brand architecture Strategy is your marketing framework for how you’ll help shape perceptions of your brand. In order to build a strong brand, you have to deliver a positive and consistent emotional experience. The more you do this, the more people come to rely on you and, most importantly, trust you. Brand Architecture Strategy is an inside-out approach to organising your brand offerings - the structure upon which you build your brand.
It compels people to take action.
Brand architecture helps you define what that relationship is, and helps your brand stay organized internally. It's a road map for brand identity, development and design, and increases flexibility for product or service expansion in the future.
Message Architecting: We work together on building a carefully constructed framework establishing a compelling value proposition, tagline and messaging pillars unique to your business.
Business Transformation: Your company name becomes your brand identity.
Professional Transformation: Clarity in your messaging creates confidence and vibrancy in your voice, inspiring people to take action.
It's their first impression.
Your website is the face of your company. It takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your website. Creating a stunning website, therefore, should be your top priority. If you seriously want to build an engaging website and boost your business, you need a Messaging Architect who knows how to design a website to convert and ensure a seamless experience for your visitors. Brand messaging is consistent. It carries over from social media to your website, and speaks to your ideal clients.
I'll work with you one-on-one to understand your goals and website design that is align with your messaging architecture.
Brand Messaging Architecture
User Interface and User Experience Design
Conversion Rate Optimization (CRO)
Search Engine Optimization (SEO)
It's your identity.
It's consistent with your core message.
Of all the visual parts that make up your brand identity, your logo is the strongest point of recognition.
It grabs attention, it's the foundation of your brand identity. Most importantly, it communicates your brand. It separate you from competition, and connects in meaningful ways.
Through a Discovery Process you'll gain a clear understanding of your business, consistent with your messaging, and inspires people to take action.
I’ll craft and refine ideas until I have the best 3-4 logo concepts to present to you. Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.
how we work together
It establishes your brand voice.
We work together to gain clarity on your background, purpose, goals, values and ideal audience. Survey of your existing materials and competitor branding.
Through a series of meetings, we examine your brand heart, at the core of your brand. This process works through your purpose, vision, mission, values, personas, and competitor analysis to establish your tagline, your unique value proposition, and three pillars, the framework for your brand messaging.
Unique Value Proposition
Brand Messaging Pillars