top of page

ABOUT

s_edited.jpg

In my journey, consulting for a NYC nonprofit and E*Trade to build a nationwide career e-mentor network for teens was a pivotal moment. It illuminated the profound impact of connection and the importance of impactful messaging. It was my "a-ha" moment. The moment that made my purpose crystal clear.

 

In my business journey, there's nothing quite as rewarding as witnessing the moment when a client experiences that "a-ha" discovery, gaining confidence and poised to elevate their business.

At the heart of my work lies integrity—a steadfast commitment to doing what's right and empowering others to succeed. 

It took time and effort for me to uncover how best to serve my clients. Through introspection, I arrived at my own discovery centered on three key principles: Clarity, Confidence, and Consistency.

 

Building a strong brand necessitates delivering a consistent, positive emotional experience and fostering meaningful relationships. This is one of my key values.

As a Brand Messaging Architect, I guide you towards your own "a-ha" moment, where clarity emerges, infusing your voice with vibrancy. Together, we create a framework that not only communicates your offerings but also resonates with future clients.

 

Throughout our discovery process, we enjoy the journey of crafting more of those enlightening "a-ha!" moments together.

jungian business archetype

Magician

My Story 

me greece.jpeg

I've always felt like I didn't quite fit into any mold. Struggling to find my place, I discovered my strengths: intuition, insight, and inspiration. Yet, the corporate world felt confining.

 

My journey to purpose led me through diverse roles—from art gallery worker to psychiatric counselor to nonprofit developer. But it wasn't until I partnered with a NYC nonprofit founder and spearheaded a groundbreaking initiative with E*Trade that I found my calling.

In overseeing a nationwide e-mentor network for underserved teens, I realized the profound impact of connectivity. Drawing from my counseling and sales backgrounds, I crafted a successful program, igniting my passion for empowerment.

Over two decades, I've immersed myself in niche industries, embracing social media's transformative power. As a Brand Messaging Architect since 2005, I specialize in crafting brand strategies that amplify unique voices and drive business growth.

 

Expression and creativity infuse every aspect of my life, from photography to writing children's books. Now, I channel that passion into helping clients bring their brands to life, standing out and thriving in an ever-evolving digital landscape.

my logo trivia

The "s.h.e." in my logo are my initials, reversed. Esta H. Singer. It made sense. I *am* a "she" and  I do consulting.

 

The reason the lower case letters is because I've always signed my name with a lowercase "e." My friends from college called me "e.", and my niece and nephews call me "auntie e.".

I find it comforting and the "e." seems to smile.

My Story

SOCIAL MEDIA PUBLICATIONS

Testmonials

TESTIMONIALS

Roe Couture DeSaro

Roe Couture DeSaro, Managing Director 

Working with Esta didn’t seem like work at all. She is great in putting into words the ideas you have in mind. Esta has a solid grasp on building a brand voice and a messaging framework to attract your ideal audience. She gave me clarity, confidence and a framework for messaging consistency that's proved invaluable. She makes everything challenging enjoyable and I was always looking forward to discussing projects with her.

Alizeta Diallo

Alizeta Diallo, Global Project Manager

Working with Esta didn’t seem like work at all. She is great in putting into words the ideas you have in mind. Esta has a solid grasp on building a brand voice and a messaging framework to attract your ideal audience. She gave me clarity, confidence and a framework for messaging consistency that's proved invaluable. She makes everything challenging enjoyable and I was always looking forward to discussing projects with her.

Camille L. Miller

Camille L. Miller, Best Selling Author

Esta was the foundation for creating our company image and establishing our brand voice, allowing us to scale on a global level. Without her expertise and professionalism, I'm not sure I would have achieved what I have. She took time to understand our market and our vision before creating our messaging, website and logo. It was a game-changer. I highly recommend working with Esta to get your vision and message clear before jumping into your marketing plans. 

JFCS 2023 Event - 15_edited.jpg

Leslie Kornfeld, Executive Director

Having Esta establish our brand messaging, develop our logo, and design our new website was life-changing for our non-profit organization.  She was able to capture the essence of what we do perfectly. We started receiving inquiries and donations from our new site the day it was launched. Working with Esta was a pleasure – she met with staff to get the most accurate information in a painless and enjoyable way. I give s.h.e. Consulting the highest recommendation.

John Gomez

John Gomez, CEO

Esta is a highly passionate, driven and goal oriented. Her attention to detail and willingness to go beyond expectations is impressive. She is not afraid to experiment or take measurable risks that push her outside her comfort zone, which in my eyes is a very positive trait in a leader.

Elaine Williams

Elaine Williams, 
Speaker

Esta is one of the most brilliant marketers I know. Having her eye on anything I'm putting out has been tremendously helpful. She is a mover and a shaker with positioning in social media, her websites convert. She goes above and beyond for her clients. I highly recommend working with Esta.

Junnie Lai

Junnie Lai, Chef, Culinarian, Innovator

Esta is an amazing Brand Messaging Architect. She helped me to discover myself and my company again, even though I have been in business 7 years. Her expertise and dedication and for crafting my brand voice is helping my business attract the right clients specific to my market. I am very pleased to work with Esta, and I highly recommend her."

Glen Gilmore

Glen Gilmore, TIME
"Man of Action"

Esta Singer is an extremely bright, affable leader in the Social Media space. I have worked with her for several years and have found her to have a keen eye for digital marketing trends and social media strategy.

Devon mcGuinness

Devon McGuinness, Founder

You have never worked with anyone like Esta. Seriously, you haven't. She is uniquely qualified in helping you find the right  messaging for your business. She's the go-to person when you want something quickly and easily understood, and the person you keep around to make sure you remain on-point during growth.  Not only is she worth the hire, the value she returns to her clients is ten-fold.

sean.jpeg

Sean Gardner, Forbes Social Media Influencer

Esta brings a confident and infectious enthusiasm to her work. I consulted her about Twitter. She understood the topic and gave me the perspective I needed for an upcoming presentation.
But more than a digital marketing professional, Esta is also an event speaker on topics related to social media And brand messaging. She is both brilliant and relatable. The world is certainly a better place with her in it.

Speaker Bio

Speaker Bio
#9Speaker Bio.png
bottom of page