ABOUT
MY "WHY"
What you have to say is important. I want people to notice you, listen to you. I want to empower you to succeed. It’s not about pushing your message out, it’s about using your message to bring your audience in. It's about prioritizing relationships in order to attract clients and grow your company.
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My core value is integrity, do the right thing - always. Giving back, empowering others to succeed, is both my value and passion. There's truly nothing better than seeing the smile on a clients face, knowing their ready to level up, confidently.
It took a while to arrive at my own realization to understand how I can best help my clients. It took work. My 'ah-ha" moment appeared in three words: Clarity. Confidence, Consistency.
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In order to build a strong brand, you have to deliver a positive and consistent emotional experience. It’s important you make clear to your audience what they can expect from you. The more you do this, the more people come to rely on you and, most importantly, trust you.
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As a Brand Messaging Architect, I work with you to build a carefully constructed framework unique to your business by establishing a compelling value proposition, tagline and messaging pillars. I get you to that “ah-ha!” moment where your speech has vibrancy because you're clearly communicating your offerings, compelling potential clients to listen, and motivating them to take action.
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MY STORY
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I realized the true power of connectivity when I consulted to a NYC nonprofit and E*Trade, putting together a nationwide career e-mentor network for underserved teens. I developed the education program, recruited and trained mentors, and managed the year long pilot. It was a huge success, and E*Trade renewed the program, investing in another thousand teens. Most importantly, 1,000 kids lives were influenced in a positive way.
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I've been working with niche companies for over 20 years, and my passion for empowering people grew when I embraced the world of social media. Suddenly, the entire world opened up. Online marketing and strategy naturally evolved, creating opportunities for businesses beyond traditional page borders.
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Expression and creativity is in every aspect of my life. Photography is my hobby, and I've written two children's books. I love all kinds of expression, and empowering people see their ideas come to life.
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I've been consulting since 2005, on business strategy, social media, website design and logo design, and shifted my focus on Brand Messaging Architect, a title I coined. I'm excited to help you build your brand with the right messaging to attract your ideal clients, inspiring them to take action!
SOCIAL MEDIA PUBLICATIONS
TESTIMONIALS
Roe Couture DeSaro, Managing Director
Working with Esta didn’t seem like work at all. She is great in putting into words the ideas you have in mind. Esta has a solid grasp on building a brand voice and a messaging framework to attract your ideal audience. She gave me clarity, confidence and a framework for messaging consistency that's proved invaluable. She makes everything challenging enjoyable and I was always looking forward to discussing projects with her.
Alizeta Diallo, Global Project Manager
Working with Esta didn’t seem like work at all. She is great in putting into words the ideas you have in mind. Esta has a solid grasp on building a brand voice and a messaging framework to attract your ideal audience. She gave me clarity, confidence and a framework for messaging consistency that's proved invaluable. She makes everything challenging enjoyable and I was always looking forward to discussing projects with her.
Camille L. Miller, Best Selling Author
Esta was the foundation for creating our company image and establishing our brand voice, allowing us to scale on a global level. Without her expertise and professionalism, I'm not sure I would have achieved what I have. She took time to understand our market and our vision before creating our messaging, website and logo. It was a game-changer. I highly recommend working with Esta to get your vision and message clear before jumping into your marketing plans.
John Gomez, CEO
Esta is a highly passionate, driven and goal oriented. Her attention to detail and willingness to go beyond expectations is impressive. She is not afraid to experiment or take measurable risks that push her outside her comfort zone, which in my eyes is a very positive trait in a leader.
Elaine Williams,
Speaker
Esta is one of the most brilliant marketers I know. Having her eye on anything I'm putting out has been tremendously helpful. She is a mover and a shaker with positioning in social media, her websites convert. She goes above and beyond for her clients. I highly recommend working with Esta.
Junnie Lai, Chef, Culinarian, Innovator
Esta is an amazing Brand Messaging Architect. She helped me to discover myself and my company again, even though I have been in business 7 years. Her expertise and dedication and for crafting my brand voice is helping my business attract the right clients specific to my market. I am very pleased to work with Esta, and I highly recommend her."
Devon McGuinness, Founder
You have never worked with anyone like Esta. Seriously, you haven't. She is uniquely qualified in helping you find the right messaging for your business. She's the go-to person when you want something quickly and easily understood, and the person you keep around to make sure you remain on-point during growth. Not only is she worth the hire, the value she returns to her clients is ten-fold.
Glen Gilmore, TIME
"Man of Action"
Esta Singer is an extremely bright, affable leader in the Social Media space. I have worked with her for several years and have found her to have a keen eye for digital marketing trends and social media strategy.