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ABOUT
In business, there is truly nothing better than seeing the smile on my client's face they reach that "ah-ha!" moment, where they get that Confidence in their messaging, and ready to level up their business.
My core value is integrity. I have a do the right thing mentality that is woven into everything I do. Giving back, and empowering others to succeed, are my values and passion. Laughter. It heals and inspires everything. It connects us and motivates us.
It took awhile for me to arrive at my own realization to understand how I can best help my clients. It took work. My own "ah-ha" moment appeared after my own discovery in three simple words: Clarity, Confidence, and Consistency.
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In order to build a strong brand, you have to deliver a positive and consistent emotional experience. It's all about building relationships. It’s important you make clear to your audience what they can expect from you. The more you do this, the more people come to rely on you and, most importantly, trust you.
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As a Brand Messaging Architect, I lead you to your own “ah-ha!” moment where your Clarity seems to magically appear, giving your voice vibrancy because you're communicating your offerings, your Values, and Purpose, in a way that compels future clients to listen, and take action.
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And in that Discovery Process, building that framework together, we have fun in creating more of those "ah-ha!!" moments.
my logo trivia
The "s.h.e." in my logo are my initials, reversed. Esta H. Singer. It made sense. I *am* a "she" and I do consulting.
The reason the lower case letters is because I've always signed my name with a lowercase "e." My friends started calling me "little e", then eventually dropped the "little". My niece and nephews call me "auntie e". The little "e." seem to smile. I like it, it's very comforting and unassuming. It's also memorable, especially when I'm not carrying a business card!
my jungian business archetype
I'm always on a quest for more knowledge and figuring out who I am and how that affects what I do.
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After taking a course related to branding, the instructor suggested taking a the Jungian Business Archetype test. I love taking fun tests in general, this one was particularly relevant.
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My results? I am a Magician.
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According to the results, I transform the Ordinary into the Extraordinary.
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The results speak to Risk and Mastery. I am the Hero [Save the Day] and the Outlaw [Break the Rules]. (Especially that one!)
As the Magician, I work with my clients to achieve what is seemingly impossible, possible.
MY STORY
I'm naturally intuitive, insightful and inspiring, all great qualities, yet, I didn't feel like I "fit" squarely into any box. Early on, like most, I was trying to figure out my purpose in life. Finding the right job that would inspire me every day. I've held many positions, from working at an art gallery, to counseling at inpatient psychiatric facility, to luxury retail sales. I worked at a nonprofit in development, but still, I didn't feel the same kind of enthusiasm I would o the front line, interacting with people.
It wasn't until I met, through friends, the founder of a NYC nonprofit that was just starting to launch. We hit it off, and he brought me on to spearhead an initiative with E*Trade. I've never done any kind of work that made me feel qualified for this undertaking, but I held my breath and took the job.
In retrospect, I had the counseling experience that enabled me to professionally monitor the kids interactions with their mentors. My sales experience enabled me to pitch the program to schools around the country, and recruit mentors. My aesthetic enabled me to create an engaging and energetic program.
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It wasn't until then that I realized the true power of connectivity when I consulted to that NYC nonprofit and E*Trade, putting together a nationwide career e-mentor network for underserved teens. I developed the education framework, trained educators, trained mentors, and managed the year long pilot. It was a huge success, and E*Trade renewed the program, investing in another nationwide initiative.
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I've been working with niche companies for over 20 years, and my passion for empowering people grew when I embraced social media. Suddenly, the entire world opened up. Online marketing and strategy naturally evolved, creating opportunities for businesses beyond traditional page borders.
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Expression and creativity is woven into every aspect of my life. Photography is my hobby "Capturing one moment of truth, one snap at a time." I've written two children's books. I love expression, and empowering people see their ideas come to life.
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Since 2005, on business strategy, social media, website design and logo design, and shifted my focus on Brand Strategy as a Brand Messaging Architect. I needed a title that set me apart from other marketers, one that reflected a niche and process. I'm now excited every day to work with clients to help build their brand with the right messaging that gets them noticed, and successfully grows their business.
Roe Couture DeSaro, Managing Director
Working with Esta didn’t seem like work at all. She is great in putting into words the ideas you have in mind. Esta has a solid grasp on building a brand voice and a messaging framework to attract your ideal audience. She gave me clarity, confidence and a framework for messaging consistency that's proved invaluable. She makes everything challenging enjoyable and I was always looking forward to discussing projects with her.
Alizeta Diallo, Global Project Manager
Working with Esta didn’t seem like work at all. She is great in putting into words the ideas you have in mind. Esta has a solid grasp on building a brand voice and a messaging framework to attract your ideal audience. She gave me clarity, confidence and a framework for messaging consistency that's proved invaluable. She makes everything challenging enjoyable and I was always looking forward to discussing projects with her.
Camille L. Miller, Best Selling Author
Esta was the foundation for creating our company image and establishing our brand voice, allowing us to scale on a global level. Without her expertise and professionalism, I'm not sure I would have achieved what I have. She took time to understand our market and our vision before creating our messaging, website and logo. It was a game-changer. I highly recommend working with Esta to get your vision and message clear before jumping into your marketing plans.
Leslie Kornfeld, Executive Director
Having Esta establish our brand messaging, develop our logo, and design our new website was life-changing for our non-profit organization. She was able to capture the essence of what we do perfectly. We started receiving inquiries and donations from our new site the day it was launched. Working with Esta was a pleasure – she met with staff to get the most accurate information in a painless and enjoyable way. I give s.h.e. Consulting the highest recommendation.
John Gomez, CEO
Esta is a highly passionate, driven and goal oriented. Her attention to detail and willingness to go beyond expectations is impressive. She is not afraid to experiment or take measurable risks that push her outside her comfort zone, which in my eyes is a very positive trait in a leader.
Elaine Williams,
Speaker
Esta is one of the most brilliant marketers I know. Having her eye on anything I'm putting out has been tremendously helpful. She is a mover and a shaker with positioning in social media, her websites convert. She goes above and beyond for her clients. I highly recommend working with Esta.
Junnie Lai, Chef, Culinarian, Innovator
Esta is an amazing Brand Messaging Architect. She helped me to discover myself and my company again, even though I have been in business 7 years. Her expertise and dedication and for crafting my brand voice is helping my business attract the right clients specific to my market. I am very pleased to work with Esta, and I highly recommend her."
Glen Gilmore, TIME
"Man of Action"
Esta Singer is an extremely bright, affable leader in the Social Media space. I have worked with her for several years and have found her to have a keen eye for digital marketing trends and social media strategy.
Devon McGuinness, Founder
You have never worked with anyone like Esta. Seriously, you haven't. She is uniquely qualified in helping you find the right messaging for your business. She's the go-to person when you want something quickly and easily understood, and the person you keep around to make sure you remain on-point during growth. Not only is she worth the hire, the value she returns to her clients is ten-fold.
Sean Gardner, Forbes Social Media Influencer
Esta brings a confident and infectious enthusiasm to her work. I consulted her about Twitter. She understood the topic and gave me the perspective I needed for an upcoming presentation.
But more than a digital marketing professional, Esta is also an event speaker on topics related to social media And brand messaging. She is both brilliant and relatable. The world is certainly a better place with her in it.
