About
My journey, consulting for a NYC nonprofit and E*Trade to build a nationwide career e-mentor network for teens, was transformative. This experience highlighted the profound impact of connection and the power of impactful messaging. It was my "a-ha" moment, where my purpose crystallized.
In my business, there's nothing more rewarding than seeing a client experience their own "a-ha" moment, gaining confidence and elevating their business.
My purpose is to use my creativity, visionary problem-solving, and empathetic communication to empower and uplift others. By leveraging my strengths in design, strategy, and building trust, I aspire to make a meaningful impact on people's lives and the organizations I support.
I am committed to acting with integrity, fostering inspired collaboration, and continuously learning to address challenges. Through my work, I strive to bring joy, offer support, and contribute positively to the world, ensuring I leave a legacy of kindness, generosity, and resilience.
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It took time and effort to discover how best to serve my clients. By way of an ephiany , I honed my approach around three key principles: Clarity, Confidence, and Consistency.
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Building a strong brand requires delivering a consistent, positive emotional experience and fostering meaningful relationships—one of my core values.
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As a Brand Messaging Architect, I guide you towards your own "a-ha" moment, where clarity emerges, giving your voice a vibrancy that commands attention. Together, we create a framework that not only communicates your offerings but also resonates with future clients.
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My vision is to level the digital playing field, empowering every business owner with a powerful brand messaging framework. I inspire businesses to uncover the heart of their messaging through creativity, innovation, and a commitment to quality, honesty, and transparency. This messaging truly connects people to your brand.
jungian business archetype
My Story
Embracing the Land of Misfits: My Journey to Purpose
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Hi, my name is Esta. For as long as I can remember, I never quite fit into any conventional mold. Jokingly, I've often told friends that I belong in "The Land of Misfits." This sense of not belonging became a journey of self-discovery, where I unearthed my true strengths: intuition, insight, creativity, and a visionary outlook.
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The corporate world, with its rigid routines and confined spaces, left me feeling mentally and physically trapped. My quest for purpose took me through diverse roles—from the serene ambiance of an art gallery to the intense environment of a private in-patient psychiatric facility, and even the dynamic world of retail. As a milieu counselor, I worked with adolescents and adults grappling with PTSD, using my knack for building trust and asking the right questions to help them move forward.
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The turning point came when I partnered with a NYC nonprofit founder and spearheaded a groundbreaking initiative with E*Trade. Together, we built a nationwide career e-mentor network for underserved teens. This experience revealed to me the profound impact of global connectivity and the power of an inspiring voice.
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For over two decades, I've immersed myself in niche industries, harnessing the transformative power of social media. I became a micro-influencer on Twitter, forging relationships with other influencers while continually learning and growing my brand.
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Building meaningful relationships is my cornerstone. My passion for expression and creativity permeates every facet of my life, from photography to writing children's books. Today, I channel this passion into helping clients bring their brands to life, enabling them to stand out and thrive in an ever-evolving digital landscape.
logo trivia
The "s.h.e." in my logo are my initials, reversed—Esta H. Singer. It made sense. I am a "she," and I do consulting. But there's more to it than just the letters.
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I've always signed my name with a lowercase "e." My friends from college even called me "e.," and my niece and nephews lovingly call me "auntie e."
The lowercase "e." has always felt comforting to me, almost like it's smiling. It's a small, personal touch that feels authentic and warm, reflecting my approach to both life and work. It's not just a logo; it's a little piece of me, a nod to my personal connections and the warmth I strive to bring to my professional relationships.​
Insider info
I'm a Star Wars geek. The Jedi philosophy is based in Buddhism, and there's a lesson in every episode. My cat's name is Padme'. Padme' was Anakin Skywalker's wife before he became Darth Vader. Padmé Amidala was a courageous, hopeful leader, serving as Queen and then Senator.
Roe Couture DeSaro, Managing Director
Working with Esta didn’t seem like work at all. She is great in putting into words the ideas you have in mind. Esta has a solid grasp on building a brand voice and a messaging framework to attract your ideal audience. She gave me clarity, confidence and a framework for messaging consistency that's proved invaluable. She makes everything challenging enjoyable and I was always looking forward to discussing projects with her.
Alizeta Diallo, Global Project Manager
Working with Esta didn’t seem like work at all. She is great in putting into words the ideas you have in mind. Esta has a solid grasp on building a brand voice and a messaging framework to attract your ideal audience. She gave me clarity, confidence and a framework for messaging consistency that's proved invaluable. She makes everything challenging enjoyable and I was always looking forward to discussing projects with her.
Camille L. Miller, Best Selling Author
Esta was the foundation for creating our company image and establishing our brand voice, allowing us to scale on a global level. Without her expertise and professionalism, I'm not sure I would have achieved what I have. She took time to understand our market and our vision before creating our messaging, website and logo. It was a game-changer. I highly recommend working with Esta to get your vision and message clear before jumping into your marketing plans.
Leslie Kornfeld, Executive Director
Having Esta establish our brand messaging, develop our logo, and design our new website was life-changing for our non-profit organization. She was able to capture the essence of what we do perfectly. We started receiving inquiries and donations from our new site the day it was launched. Working with Esta was a pleasure – she met with staff to get the most accurate information in a painless and enjoyable way. I give s.h.e. Consulting the highest recommendation.
John Gomez, CEO
Esta is a highly passionate, driven and goal oriented. Her attention to detail and willingness to go beyond expectations is impressive. She is not afraid to experiment or take measurable risks that push her outside her comfort zone, which in my eyes is a very positive trait in a leader.
Elaine Williams,
Speaker
Esta is one of the most brilliant marketers I know. Having her eye on anything I'm putting out has been tremendously helpful. She is a mover and a shaker with positioning in social media, her websites convert. She goes above and beyond for her clients. I highly recommend working with Esta.
Junnie Lai, Chef, Culinarian, Innovator
Esta is an amazing Brand Messaging Architect. She helped me to discover myself and my company again, even though I have been in business 7 years. Her expertise and dedication and for crafting my brand voice is helping my business attract the right clients specific to my market. I am very pleased to work with Esta, and I highly recommend her."
Devon McGuinness, Founder
You have never worked with anyone like Esta. Seriously, you haven't. She is uniquely qualified in helping you find the right messaging for your business. She's the go-to person when you want something quickly and easily understood, and the person you keep around to make sure you remain on-point during growth. Not only is she worth the hire, the value she returns to her clients is ten-fold.
Sean Gardner, Forbes Social Media Influencer
Esta brings a confident and infectious enthusiasm to her work. I consulted her about Twitter. She understood the topic and gave me the perspective I needed for an upcoming presentation.
But more than a digital marketing professional, Esta is also an event speaker on topics related to social media And brand messaging. She is both brilliant and relatable. The world is certainly a better place with her in it.
