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Classes

Our Brand Messaging classes provide a supportive, hands-on environment where you’ll uncover the core of your brand, define your unique voice, and develop clear, impactful messaging that resonates with your audience. Through collaborative sessions and guided exercises, you’ll gain clarity on your purpose, vision, and values, as well as create practical tools like buyer personas, a compelling tagline, and messaging pillars. Each class is designed to empower you with the skills and confidence to communicate authentically and connect deeply with clients, setting your business apart in a crowded market.

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01

4-Week Foundational Course

Format: Weekly live sessions covering each foundational step.

  • Weekly Content:

    • Week 1: Purpose, Vision, Mission, and Values

    • Week 2: Developing Buyer Personas

    • Week 3: Conducting Competitive Analysis

    • Week 4: Crafting Tagline, Value Proposition, and Messaging Pillars

  • Support: Assignments for each week and peer feedback in class.

  • Pricing: $500 - $1,000 per participant

  • Ideal for: Small business owners and entrepreneurs starting their brand messaging journey.

02

One Day Intensive Workshop

Format: 6-8 hours with focused sections on each aspect.

  • Content:

    • Morning: Purpose, Vision, Mission, and Values exercises.

    • Afternoon: Buyer Personas, Competitive Analysis, Tagline, and Messaging Pillars.

  • Deliverables: Group-generated messaging guide with core components for each participant.

  • Pricing: $300 - $700 per participant

  • Ideal for: Those wanting a structured but quick immersion into brand messaging.

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03

8-Week Brand Messaging Masterclass

Format: Live virtual sessions, with interactive group activities, individual exercises, and weekly assignments to reinforce each lesson. Each class includes guided exercises, group discussions, and Q&A time. Optional peer review groups encourage additional collaboration and support.

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Weekly Breakdown:

  • Weeks 1-3: Purpose, Vision, Mission, and Values

    • Week 1: Discovering Purpose – Why your brand exists and what drives it.

    • Week 2: Crafting Vision and Mission Statements – Defining your long-term vision and actionable mission.

    • Week 3: Establishing Core Values – Identifying the values that guide your brand’s decisions and culture.

  • Weeks 4-5: Persona Building and Competitive Analysis

    • Week 4: Developing Buyer Personas – Deep dive into who your ideal clients are, their needs, challenges, and how your brand can help.

    • Week 5: Conducting a Competitive Analysis – Analyze competitors to understand positioning opportunities and carve out your unique space.

  • Weeks 6-8: Finalizing Tagline, Value Proposition, and Messaging Pillars

    • Week 6: Crafting a Powerful Tagline – Develop a succinct, memorable tagline that encapsulates your brand’s promise.

    • Week 7: Building a Value Proposition – Articulate the unique value your brand delivers to clients.

    • Week 8: Establishing Messaging Pillars – Define the key themes and messages that will consistently represent your brand in all communications.

Deliverables:

  • A comprehensive Brand Messaging Guide with finalized Purpose, Vision, Mission, Values, Buyer Personas, Competitive Analysis, Tagline, Value Proposition, and Messaging Pillars.

  • Ongoing feedback from the instructor and peers throughout the course to refine each element.

 

Pricing: $1,000 - $2,500 per participant

Ideal for: Small businesses, solopreneurs, and nonprofits ready to establish a strong, cohesive brand message to elevate their marketing efforts.

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