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get noticed

brand messaging architecture





Information overload is everywhere. Having Clarity in your Brand Messaging holds attention, amplifies Confidence, and with Consistency, builds Trust. The kind that Gets You Noticed. 


Clarity for Your Business that Gets You Noticed

Is your brand messaging catching and holding the attention of your audience? Clarity is about ensuring that your message is easy to understand and free from ambiguity. Does your brand inspire engagement? Confidence in your messaging significantly impacts how your message is received and perceived by others. When you're confident in your messaging you inspire engagement and action from your audience. How does your brand build trust? Consistency in your messaging is what builds trust in you brand. Building trust in your brand sets the foundation for long-term success.

Clear messages are more engaging and memorable.

Engages & Motivates

Expressing your message with conviction and assurance.

Builds Loyalty & Trust

Maintaining coherence in your messaging across different channels.


A Good Brand is a Consistent Brand

When you have a messaging framework, it ensures consistency in your communication across various channels and touchpoints. Whether it's marketing, internal communications, your consistency helps in building a coherent Brand Identity and reinforces key messages. Maintaining coherence in your messaging across different channels and interactions aligns your messaging with your business goals, objectives, and target audience needs.

Watch my Interview with

Keynote Speaker Laura Virelli


How to Cut Through the Noise

In this video I speak with Laura about how to amplifying your voice through Relationship Marketing. This happens once you understand your company's Purpose, and how purpose attracts and connects with your audience. 


Brand Messaging and Brand Strategy is about having conversations with Consistent Messaging and transparency to build brand advocates. Brand Advocates humanize your brand. They offer authenticity and transparency because they have come to trust what you offer.

brand messaging 

Coherent.   Impactful.   Aligned.


Visual Identity 

Connects in Meaningful Ways



Converts Visitors into Clients


Brand Loyalty 

Creates a Sense of Reliability


Listen to great tips on finding Clarity Confidence and Consistency in Your Brand Messaging


Master Connector Show

So... What's Your Story

Event by Steve Spiro

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Kevin Lee's Power Marketing

Common Networking Mistakes
Esta H. Singer, of of s.h.e. Consulting:

 building Together

Your Brand is an Experience. Our Discovery to find Clarity, Confidence & Consistency in Your Brand Messaging is an Experience, and it's Fun!

Through a series of meetings we'll collaborate to define your core Brand Identity, recognize your unique selling proposition, create your Tagline, and identify a set of key Messaging Pillars that support your overall Brand Strategy.


Most importantly, we have fun throughout the process to get you to your "Ah-Ha!" moment that where you begin to know that you can now Get Noticed.




Messaging Strategy 

Clien Testimonals
client testimonials
Roe Couture

Roe Couture DeSaro, Managing Director 

Esta is awesome to work with. She has a natural knack for pulling out what you're trying to communicate, and does it with seamless ease, in a clear and impactful way. Esta has a gift for understanding people's inherent motivations, and how to attract your ideal clients. She has a keen eye for logo design that will have people 'get' who you are and what you stand for immediately. I highly recommend Esta for these reasons and more.  

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Junnie Lai,
Chef, Innovator

Esta is an amazing Brand Messaging Architect. She helped me to discover myself and my company again, even though I have been in business 7 years. Her expertise and dedication and for crafting my brand voice is helping my business attract the right clients specific to my market. I am very pleased to work with Esta, and I highly recommend her.

Camille L. Miller

Camille L. Miller, Best Selling Author

Esta was the foundation for creating our company image and establishing our brand voice, allowing us to scale on a global level. Without her expertise and professionalism, I'm not sure I would have achieved what I have. She took time to understand our market and our vision before creating our messaging, website and logo. It was a game-changer. I highly recommend working with Esta to get your vision and message clear before jumping into your marketing plans. 


Leslie Kornfeld, 
Executive Director

Having Esta establish our brand messaging, develop our logo, and design our new website was life-changing for our non-profit organization.  She was able to capture the essence of what we do perfectly. We started receiving inquiries and donations from our new site the day it was launched. Working with Esta was a pleasure – she met with staff to get the most accurate information in a painless and enjoyable way. I give s.h.e. Consulting the highest recommendation.

Alizeta Diallo

Alizeta Diallo, Global Project Manager

Working with Esta didn’t seem like work at all. She is great in putting into words the ideas you have in mind. Esta has a solid grasp on building a brand voice and a messaging framework to attract your ideal audience. She gave me clarity, confidence and a framework for messaging consistency that's proved invaluable. She makes everything challenging enjoyable and I was always looking forward to discussing projects with her.

Glen Gilmore

Glen Gilmore, TIME
"Man of Action"

Esta Singer is an extremely bright, affable leader in the Social Media space. I have worked with her for several years and have found her to have a keen eye for digital marketing trends and social media strategy.

Elaine Williams

Elaine Williams, 

Esta is one of the most brilliant marketers I know. Having her eye on anything I'm putting out has been tremendously helpful. She is a mover and a shaker with positioning in social media, her websites convert. She goes above and beyond for her clients. I highly recommend working with Esta.

Devon McGuinness

Devon McGuinness, Founder

You have never worked with anyone like Esta. Seriously, you haven't. She is uniquely qualified in helping you find the right  messaging for your business. She's the go-to person when you want something quickly and easily understood, and the person you keep around to make sure you remain on-point during growth.  Not only is she worth the hire, the value she returns to her clients is ten-fold.

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John Gomez, CEO

Esta is a highly passionate, driven and goal oriented. Her attention to detail and willingness to go beyond expectations is impressive. She is not afraid to experiment or take measurable risks that push her outside her comfort zone, which in my eyes is a very positive trait in a leader.

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