GET NOTICED
I help you focus your marketing message to attract your ideal client.
I help you focus your marketing message to attract your ideal client.
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Passion for
Making You Look Good
brand message architecture
Clarity. Confidence. Consistency.
Picture this... you're at a networking event where you're trying to talk about your offerings, yet the person you're speaking with is looking over your shoulder, disinterested in what you're saying.
It’s not about pushing your message out, it’s about bringing your audience IN. It's about having the kind of clarity that puts vibrancy in your voice, compels people to listen to what you offer, and to take action.
Your C-Suite, Clarity, Confidence Consistency, delivers a meaningful experience, shaping the perception of your brand, and helps your brand stay organized internally. It's time to refresh, increase your ROI, and Get Noticed.
Watch my interview with Keynote Speaker Laura Virelli.
(Hint, it's all about connecting with integrity and building relationships.)
Compel Your Ideal Clients to Take Action!
Having an inconsistent messaging framework makes is hard to connect with your audience. s.h.e. CONSULTING is here to help those who spend too much on marketing with little ROI.
Benefits of Hiring a Brand Messaging Architect for Your Business
Maybe you’re a small business beginning from scratch. Are you a startup? Or maybe you’ve been around for many years, and you’re wondering whether you should update your existing brand identity or message.
Brand architecture helps your brand stay organized internally. It's your unique C-Suite. It's a road map for brand identity, development and design, and increases flexibility for your product or service expansion into the future. Many agencies focus on how you look and interact with your audience, yet don't start with a clear messaging strategy.
As you're now understanding, Clear and Consistent messaging makes it easier to connect with your audience and inspire them to take action. People will have to learn who your brand is over and over again, with no gain in brand recognition over the long term. And, if their experience is different every time, people will stop bothering to get to know your business altogether.
Clients are drawn to a company who clearly gets them. People will listen to what you have to say when your communication has vibrancy and clarity.
A strong messaging framework puts your message out there confidently, compelling your ideal clients to take action. When people see confidence, you build engagement, and trust.
When your messaging fits your company values and gives your followers and ideal clients will form a lasting emotional connection that will give them a consistent experience.
Consistency is how your businesses delivers messages aligned with your core values and mission, culminating in a cohesive brand experience.
It’s important to create a brand identity for your company, however a good brand is a consistent brand. It has a crafted framework- a clear message at its center, consistently expressed to your audience.
People will need to learn who your brand is over and over again. If their experience is different every time, people will stop getting to know your business altogether.
Consistency is also internal.It's having your team on the same page when they talk about your brand.
Clarity and Consistency in your messaging is a critical to your marketing campaigns.
CONSISTENCY
The cornerstone of your visual identity.
A good logo connects in meaningful ways. It reflects a confident brand voice, stands out from the crowd, and attracts your ideal clients.
Inspire visitors to take action.
Messaging is about design that communicates your brand voice. It leads your followers from your social media engagement to your website.
How We Work Together
Through a series of meetings we'll collaborate to define your core brand identity, create your brand position, recognize your unique selling proposition, your tagline, and identify a set of key messages that represent your overall brand strategy.
Once you’ve finished the process, you’ll use your Messaging Architecture to create all manner of improved marketing, and be more clearly positioned in the marketplace.
III STEP PROCESS
client testimonials
Roe Couture DeSaro, Managing Director
Esta is awesome to work with. She has a natural knack for pulling out what you're trying to communicate, and does it with seamless ease, in a clear and impactful way. Esta has a gift for understanding people's inherent motivations, and how to attract your ideal clients. She has a keen eye for logo design that will have people 'get' who you are and what you stand for immediately. I highly recommend Esta for these reasons and more.
Alizeta Diallo, Global Project Manager
Working with Esta didn’t seem like work at all. She is great in putting into words the ideas you have in mind. Esta has a solid grasp on building a brand voice and a messaging framework to attract your ideal audience. She gave me clarity, confidence and a framework for messaging consistency that's proved invaluable. She makes everything challenging enjoyable and I was always looking forward to discussing projects with her.
Camille L. Miller, Best Selling Author
Esta was the foundation for creating our company image and establishing our brand voice, allowing us to scale on a global level. Without her expertise and professionalism, I'm not sure I would have achieved what I have. She took time to understand our market and our vision before creating our messaging, website and logo. It was a game-changer. I highly recommend working with Esta to get your vision and message clear before jumping into your marketing plans.
John Gomez, CEO
Esta is a highly passionate, driven and goal oriented. Her attention to detail and willingness to go beyond expectations is impressive. She is not afraid to experiment or take measurable risks that push her outside her comfort zone, which in my eyes is a very positive trait in a leader.
Elaine Williams,
Speaker
Esta is one of the most brilliant marketers I know. Having her eye on anything I'm putting out has been tremendously helpful. She is a mover and a shaker with positioning in social media, her websites convert. She goes above and beyond for her clients. I highly recommend working with Esta.
Junnie Lai, Chef, Culinarian, Innovator
Esta is an amazing Brand Messaging Architect. She helped me to discover myself and my company again, even though I have been in business 7 years. Her expertise and dedication and for crafting my brand voice is helping my business attract the right clients specific to my market. I am very pleased to work with Esta, and I highly recommend her.
Devon McGuinness, Founder
You have never worked with anyone like Esta. Seriously, you haven't. She is uniquely qualified in helping you find the right messaging for your business. She's the go-to person when you want something quickly and easily understood, and the person you keep around to make sure you remain on-point during growth. Not only is she worth the hire, the value she returns to her clients is ten-fold.
Glen Gilmore, TIME
"Man of Action"
Esta Singer is an extremely bright, affable leader in the Social Media space. I have worked with her for several years and have found her to have a keen eye for digital marketing trends and social media strategy.
clarity. confidence. consistency.
- esta h. singer