top of page

Brand Messaging Architecture





Are you looking to attract new clients and stand apart from other brands in your space?


Establishing a solid Brand Strategy begins with understanding how to effectively communicate what you have to offer. It connects people to your brand.


Having Clarity in your Brand Messaging ensures your audience quickly understands your value. Confidence in your brand messaging builds trust and loyalty with your audience. Consistency ensures a unified and memorable brand presence that reinforces recognition and trust. The kind that Gets You Noticed.


Clarity for Your Business that Gets You Noticed

Get ready to level up your business, overcome stagnation, and achieve growth!

How Can My Brand Attract More Clients


Clarity is about ensuring that your message is easy to understand and free from ambiguity. People are built to hold snippets of information. Clarity in your messaging builds confidence, helping your audience trust and believe in your brand.

How Can My Brand Inspire Engagement


Confidence in your messaging significantly impacts how your message is received and perceived by others. When your brand communicates its voice with confidence, it instills trust, strengthens your brand perception, and ultimately contributes to long-term success and loyalty.

How Can My Brand Build Loyalty


Consistency in your messaging is what builds trust in your brand. Consistency happens within your organization first, ensuring the messaging is consistent when it's put out. Building trust in your brand sets the foundation for long-term success.

Are you feeling stuck or unsure how to grow your business?

It's time to discover... 

Clear messages are more engaging and memorable.

Engages & Motivates

Expressing your message with conviction and assurance.

Builds Loyalty & Trust

Maintaining coherence in your messaging across different channels.


A Good Brand is a Consistent Brand

Watch my Interview with

Keynote Speaker Laura Virelli


In this video I speak with Laura about how to amplifying your voice through Relationship Building. 


Your Brand Messaging and Brand Strategy is about having conversations with Consistent engagement and transparency to build brand advocates. Brand Advocates humanize your brand. They offer authenticity and transparency because they have come to trust what you offer.

The Value is in the Messaging

Many people ask, "Is my website or logo more important? Where should my marketing dollars go first?" The answer: Brand Messaging. It's really about what part comes first. 

While your logo and website are critical to your brand identity, communicating  the right brand messaging creates a coherent foundation, influencing all other aspects of your marketing to attract your ideal audience. 

Effective messaging engages, persuades, differentiates, and builds trust with your audience. It’s the foundation meaningful interactions between your brand and your audience.

Experience rapid trust-building, enjoyable client engagement, and swift communication with my Brand Messaging service. Satisfied clients' testimonials speak volumes about results.


Let’s work together to align your vision and achieve seamless collaboration, transforming your brand into a magnet for success.

Brand Messaging Consistency

Focus on the Words You Use to Talk About Yourself as a Brand.


Visual Identity 

Connects in Meaningful Ways



Converts Visitors into Clients


Brand Loyalty 

Creates a Sense of Reliability

As Seen & Heard


Master Connector Show

So... What's Your Story

Kevin Lee's Power Marketing

Common Networking Mistakes

Screen Shot 2024-03-22 at 12.54.28 PM.png
Screen Shot 2024-03-20 at 11.26.54 PM.png

#DMWF Digital Marketing Marketing World Forum
Panel Moderator, Influencer Marketing


Long-Term Strategy

Over Short Term Gains

 Brand Building Together

Are you ready for a transformative experience? Through a series of meetings we'll collaborate to define your core Brand Identity, recognize your unique selling proposition, create your Tagline, and identify a set of key Messaging Pillars that support your overall Brand Strategy.

Discover the most impactful way to convey what you offer.



Architectural Messaging Strategy 

Clien Testimonals
Client Testimonials
Roe Couture

Roe Couture DeSaro, Managing Director 

Esta is awesome to work with. She has a natural knack for pulling out what you're trying to communicate, and does it with seamless ease, in a clear and impactful way. Esta has a gift for understanding people's inherent motivations, and how to attract your ideal clients. She has a keen eye for logo design that will have people 'get' who you are and what you stand for immediately. I highly recommend Esta for these reasons and more.  

Junnie GC headshot.jpg

Junnie Lai,
Chef, Innovator

Esta is an amazing Brand Messaging Architect. She helped me to discover myself and my company again, even though I have been in business 7 years. Her expertise and dedication and for crafting my brand voice is helping my business attract the right clients specific to my market. I am very pleased to work with Esta, and I highly recommend her.

Camille L. Miller

Camille L. Miller, Best Selling Author

Esta was the foundation for creating our company image and establishing our brand voice, allowing us to scale on a global level. Without her expertise and professionalism, I'm not sure I would have achieved what I have. She took time to understand our market and our vision before creating our messaging, website and logo. It was a game-changer. I highly recommend working with Esta to get your vision and message clear before jumping into your marketing plans. 


Leslie Kornfeld, 
Executive Director

Having Esta establish our brand messaging, develop our logo, and design our new website was life-changing for our non-profit organization.  She was able to capture the essence of what we do perfectly. We started receiving inquiries and donations from our new site the day it was launched. Working with Esta was a pleasure – she met with staff to get the most accurate information in a painless and enjoyable way. I give s.h.e. Consulting the highest recommendation.

Alizeta Diallo

Alizeta Diallo, Global Project Manager

Working with Esta didn’t seem like work at all. She is great in putting into words the ideas you have in mind. Esta has a solid grasp on building a brand voice and a messaging framework to attract your ideal audience. She gave me clarity, confidence and a framework for messaging consistency that's proved invaluable. She makes everything challenging enjoyable and I was always looking forward to discussing projects with her.

Glen Gilmore

Glen Gilmore, TIME
"Man of Action"

Esta Singer is an extremely bright, affable leader in the Social Media space. I have worked with her for several years and have found her to have a keen eye for digital marketing trends and social media strategy.

Elaine Williams

Elaine Williams, 

Esta is one of the most brilliant marketers I know. Having her eye on anything I'm putting out has been tremendously helpful. She is a mover and a shaker with positioning in social media, her websites convert. She goes above and beyond for her clients. I highly recommend working with Esta.


Sean Gardner, Forbes Social Media Influencer

Esta Singer brings a confident and infectious enthusiasm to her work. I consulted her about Twitter. She understood the topic and gave me the perspective I needed for an upcoming presentation.
But more than a digital marketing professional, Esta is also an event speaker on topics related to social media And brand messaging. She is both brilliant and relatable. The world is certainly a better place with her in it.

Devon McGuinness

Devon McGuinness, Founder

You have never worked with anyone like Esta. Seriously, you haven't. She is uniquely qualified in helping you find the right  messaging for your business. She's the go-to person when you want something quickly and easily understood, and the person you keep around to make sure you remain on-point during growth.  Not only is she worth the hire, the value she returns to her clients is ten-fold.

Screen Shot 2022-07-03 at 7.23_edited.png

John Gomez, CEO

Esta is a highly passionate, driven and goal oriented. Her attention to detail and willingness to go beyond expectations is impressive. She is not afraid to experiment or take measurable risks that push her outside her comfort zone, which in my eyes is a very positive trait in a leader.


bottom of page