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brand messaging architecture




Information overload is everywhere. Having clarity in your brand messaging catches attention, exudes confidence, and with consistency, builds trust. 

It's not about pushing your message out, it's about bringing your clients IN. 

client testimonials
Roe Couture

Roe Couture DeSaro, Managing Director 

Esta is awesome to work with. She has a natural knack for pulling out what you're trying to communicate, and does it with seamless ease, in a clear and impactful way. Esta has a gift for understanding people's inherent motivations, and how to attract your ideal clients. She has a keen eye for logo design that will have people 'get' who you are and what you stand for immediately. I highly recommend Esta for these reasons and more.  

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Junnie Lai,
Chef, Innovator

Esta is an amazing Brand Messaging Architect. She helped me to discover myself and my company again, even though I have been in business 7 years. Her expertise and dedication and for crafting my brand voice is helping my business attract the right clients specific to my market. I am very pleased to work with Esta, and I highly recommend her.

Camille L. Miller

Camille L. Miller, Best Selling Author

Esta was the foundation for creating our company image and establishing our brand voice, allowing us to scale on a global level. Without her expertise and professionalism, I'm not sure I would have achieved what I have. She took time to understand our market and our vision before creating our messaging, website and logo. It was a game-changer. I highly recommend working with Esta to get your vision and message clear before jumping into your marketing plans. 


Leslie Kornfeld, 
Executive Director

Having Esta establish our brand messaging, develop our logo, and design our new website was life-changing for our non-profit organization.  She was able to capture the essence of what we do perfectly. We started receiving inquiries and donations from our new site the day it was launched. Working with Esta was a pleasure – she met with staff to get the most accurate information in a painless and enjoyable way. I give s.h.e. Consulting the highest recommendation.

Alizeta Diallo

Alizeta Diallo, Global Project Manager

Working with Esta didn’t seem like work at all. She is great in putting into words the ideas you have in mind. Esta has a solid grasp on building a brand voice and a messaging framework to attract your ideal audience. She gave me clarity, confidence and a framework for messaging consistency that's proved invaluable. She makes everything challenging enjoyable and I was always looking forward to discussing projects with her.

Glen Gilmore

Glen Gilmore, TIME
"Man of Action"

Esta Singer is an extremely bright, affable leader in the Social Media space. I have worked with her for several years and have found her to have a keen eye for digital marketing trends and social media strategy.

Elaine Williams

Elaine Williams, 

Esta is one of the most brilliant marketers I know. Having her eye on anything I'm putting out has been tremendously helpful. She is a mover and a shaker with positioning in social media, her websites convert. She goes above and beyond for her clients. I highly recommend working with Esta.

Devon McGuinness

Devon McGuinness, Founder

You have never worked with anyone like Esta. Seriously, you haven't. She is uniquely qualified in helping you find the right  messaging for your business. She's the go-to person when you want something quickly and easily understood, and the person you keep around to make sure you remain on-point during growth.  Not only is she worth the hire, the value she returns to her clients is ten-fold.

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John Gomez, CEO

Esta is a highly passionate, driven and goal oriented. Her attention to detail and willingness to go beyond expectations is impressive. She is not afraid to experiment or take measurable risks that push her outside her comfort zone, which in my eyes is a very positive trait in a leader.

Watch my interview with

Keynote Speaker Laura Virelli.

(It's all about connecting with integrity and building relationships.)

If you don't have your messaging first, put your wallet away!

I@sheconsulting #BrandMessagingArchitect mage by Nick Wessaert

Benefits of Hiring a Brand Messaging Architect for Your Business

Brand Messaging Architect

Clients are drawn to a company who clearly gets them. People will listen to what you have to say when your communication has vibrancy and clarity. 

A strong messaging framework puts your message out there confidently, compelling your ideal clients to take action. When people see confidence, you build engagement, and trust.

When your messaging fits your company values and gives your followers and ideal clients will form a lasting emotional connection that will give them a consistent experience.

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Consistency is how your businesses delivers messages aligned with your core values and mission, culminating in a cohesive brand experience.

It’s important to create a brand identity for your company, however a good brand is a consistent brand. It has a crafted frameworka clear message at its center, consistently expressed to your audience. 

Brand Voice



The cornerstone of your visual identity.

A  good logo connects in meaningful ways. It reflects a confident brand voice, stands out from the crowd, and attracts your ideal clients.


Inspire visitors to take action. 

Messaging is about design that communicates your brand voice.  It leads your followers from your social media engagement to your website.

How We Work Together

Through a series of meetings we'll collaborate to define your core brand identity, recognize your unique selling proposition, create your tagline, and identify a set of key messaging pillars that support your overall brand strategy.



10 Personalized Discovery Sessions


Customized Architectural Messaging Strategy 

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