Logo
s.h.e. C O N S U L T I N G
Business Analysis | Brand Positioning | Network Strategy
Home      s.h.e. Principal
 
 
s.h.e.
 
Brand Strategy Expert
Social Media Savvy 
Dot-Connecting Master

 
Esta has over 15  years experience working with niche companies to expand and position brand. Her background working both professionally and personally with community groups proved essential in her consulting to a NY nonprofit working with E*Trade to establish the first corporate model for a nationwide online career e-mentor network. Her foresight and initiative landed a poignant in-kind technology contract integrating interactive avatars.
An  inventive and resourceful ability to gain trust opens doors, Esta uses her unique business skills in market strategy, brand building and program development for both media-driven and nonprofit companies working across industry sectors to identify relationships and key strategies for targeted initiatives. 
 
Esta is a seasoned business plan writer for new ventures, nonprofits, foundations, and established companies. Her experience with community groups professionally, and personally, allows Esta to recognize and understand people, and systems, and unique ways to 'connect dots' to create a larger picture of business opportunity.